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Krusenberg 2025

Workshop for patient advocates

MPNE strategy for engagement in research 
for better patient outcomes and rapid, equitable access.

28th- 30th November 2025

Krusenberg, Sweden

Motivation

Motivation

MPNE strategy for engagement in research: it's about outcomes that matter to patients, not about engaging for the sake of engaging.​​

 

Opportunities for the engagement in research multiply, but often feel unsatisfactory. What can we do differently to achieve different results? 

As per recent internal discussion, we as MPNE Melanoma patient advocates engage in initiatives and research for two main objectives

1. better, more meaningful outcomes for patients, be it increased survival or better quality of life.

2. fastest possible translation of research findings into solutions for patients with rapid, equitable access

 

Engagement is therefore a means to an end and not the goal in itself- it should deliver against these two main objectives, as well as against a set of potential secondary objectives and we will work on an MPNE strategy for engagement in research. 

Using a deliberate and consistent thought process- 'Designed Thinking'- that captures our community's priorities and preferences is thereby more likely to contribute to meaningful impact than ad-hoc, on-top-of-one's-mind reactions to often vague or inappropriate triggers. 

Opportunities on the rise but patient impact uncertain.

Opportunities and requests for patient engagement are on the rise. More often than not, patient advocates take a passive or reactive role-  'waiting to be invited'- and frustrations are rising as demands and scale are becoming increasingly unsustainable while impact for patients remains uncertain. Patient participation, engagement and involvement are supposed to describe an increasingly active patient role but ultimately, still cast patients in a reactive role in a framework defined by others. We will see how we can take a more anticipatory and proactive stance: how do we identify and articulate unmet patient need? Identify and effectively address policy gaps? Contribute to research that no other stakeholder can provide? Time for a new angle!

Polycrisis, complexity and resilience- why missions?

External conditions like climate change, war and an increasingly volatile geopolitical climate add to already complex healthcare systems and directly affect patients. Methods to make sense of complexity, to take decisions under conditions of uncertainty and how to make progress by deliberate exploration and testing will therefore become increasingly important for the resilience of systems, not only from a patient advocacy point of view.

Missions- such as the EU Cancer Mission- aim to tackle society's complex 'wicked' problems by mobilising broadly around a shared aim. Alignment in a situation without a single problem-owner is far from trivial, so get an update from the ECHoS project about the implementation of National Cancer Mission Hubs and test Impact Models as a sense-making, planning and self-alignment tool for communities.  

Between a rock and a hard place- the innovation versus access dilemma

In the last decade, survival in Melanoma has dramatically improved. However, we still lose half of our patients with advanced cutaneous Melanoma and even more of those with advanced rare Melanomas. Better use of existing therapies, e.g. in combinations, but also novel diagnostics and therapies would therefore provide enormous value to patients- only to then promptly become inaccessible due to their high price. 

Patients are thereby caught 'between a rock and a hard place': dying because there are no effective drugs. Or dying because of lack of access to effective drugs. The worst? By trying to solve one problem, the other gets worse. At least if we are doing it the current way..... Using a systems mapping approach, we will try to untangle the different parts of this complex ecosystem, ilooking at dependencies, self-reinforcing loops and opportunities for change.

Apply Design Thinking* to help research better address patient need and to ensure that research findings translate into better patient outcomes and to deal with complex 'wicked' problems affecting patient communities and society at large. 

This workshop

This MPNE workshop will now investigate how patient advocacy community like ours as the organised part of patients as independent stakeholder community take on an active and proactive role, from passive patient engagement to self-determined, proactive patients' engagement, in line with our objectives of meaningful outcomes and rapid, equitable access.   

 

We will discuss questions like: Where do we engage in research and in decision-making processes and how? Whom do we engage and in which way? What do we need in terms of capacity to ensure meaningful engagement? What type of expertise do we contribute to a discussion? What type of unique value do we add and how does that link with impact for patients? How do we evaluate impact and how do we account for unexpected but valuable opportunities?

The workshop will introduce/ refresh concepts and tools and apply them to the concrete example of Melanoma.​​ The weekend will provide an opportunity to

- evaluate the patient engagement process from a conceptual and strategic level: what do we exactly want to achieve by engaging? Which role do we need to play for that? What is required to fulfil that role? What are opportunities, what are traps? How does one recognise and mitigate attempts at cooption? Reflect on the unique contributions that patient communities can make and explore the concept of playfulness (not gamification!) in problem-solving. 

- building on our Melanoma patient pathway and focusing on paint points, use a 'the future, backwards' approach to articulate a desirable future of MELANOMA SOLVED, steps required to reach that future and most importantly, opportunities for us to take action. Which technologies, policies, regulations and legal frameworks as well as outside events will influence that future? 

What type of expertise, skills and tools will that require?

- gain hands-on experience with different facilitation and Design Thinking techniques. Reflect on how aspects like power imbalances, lay audiences, non-native speakers can be addressed in the design of a facilitation process. Learn about self-ethnography, an approach we are currently developing for our community within the MELCAYA project, explore Cynefin (R) Hexis and revisit MPNE regulars like the research partnership canvas. And sharpen your systems mapping skills on the topic of innovation versus access with the toolkit from the Systems Mapping Academy!

- reflect on the overall political context and how this affects cancer patients, exchange and learn with peers about recent experiences in patient engagement, notably the first JCA evaluation and ongoing challenges with medical devices. What were the issues? How can we most effectively prepare? And how do we hold a system accountable that claims to act in patients' best interest but de fact does everything to exclude and/ or minimise patient input? Which type of developments will shape the future of healthcare? 

*'Designed Thinking

We apply the term Design Thinking rather loosely, not following any prescribed method and obviously rather not for product development- but rather as 'Designed Thinking', as a deliberate, structured and replicable thought process for which we often haven simple 'thinking aids' in the form of figures or methods. More to read on Design Thinking e.g. here

 

Looking forward to some great discussions and to seeing you all in Krusenberg!

Bettina 

 

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Program

​​​​program

​​​final version                      23rd November 2025 

Friday

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Friday, 28th November 2025

Arrival during the morning 

13.00- 15.00  Welcome and turning research strategy into research projects: write your own works package 

Your 90 seconds of fame! 

In best tradition: Introduce yourself in 90 seconds or less to find out who is in the room to get started on a great weekend!

​​​Hands-on session

The best strategy needs to be turned into action. When it comes to research, action plans tend to take the shape of work packages. And in this hands-on session, you get to write your very own dream work package for a real (but past) European project. 

Introduction 

The anatomy of a work package: objectives, tasks, deliverables and milestones

Your real (past) EU call 

Hands-on session: write your own work package

With manifold opportunities for engagement but limited resources, it becomes critical to identify the most promising, not just the most obvious opportunities. We will revisit some of MPNE's most fundamental models and how to integrate them into research projects: 

 

  • ​The difference between a patient, a patient advocate and an expert and when to engage whom, see also this blog 

  • ​Different types of patient engagement: outreach versus user testing versus citizen science versus research, summarised in this blog

  • V2A2- a tool to promote patient agency through effective patient information 

Play a speedy version of the research partnership canvas!

Now you have written your dream work package, negotiate a research partnership with help of the research partnership canvas. Account for primary and secondary motivations for both researchers and patient advocates and keep an eye on ROE- Return On Engagement. What does fair look like? Reflections on the process.

See also the MPNE blog on the same topic

15.00- 15.30 Coffee break and time to check in

 

​15.30- 16.30 Playfulness, plasticity and problem-solving ​

​With complex problems on the rise, problem-solving skills are becoming increasingly important. Doing 'more of the same' will be insufficient to create a better future- but what will?

In this lecture, Lina Emilsson, Professor for Game Design at Uppsala University a the Visby campus on Gotland will share her inspiring personal story- from neuroscience over robotics to innovation and game design- and how playfulness contributes to community-building, creativity and problem-solving. 

 

While playfulness and Melanoma don't seem to be going

well together, MPNE's most effective methods and approaches-

e.g. the research partnership canvas and Gillyweed-

have actually often incorporated elements of playfulness.

With this session, we will explore how to take this approach

further! 

​​

 

16.30- 18.00 MELCAYA 

​​

 

 

 

An introduction to self-ethnography

Violeta Astratinei and Bettina Ryll 

As part of MELCAYA, we are currently preparing a research project on the Sensemaker (R) platform that uses crowd-based observations to generate insights from the patient-perspective.

 

Quick overview of the MELCAYA project

Violeta Astratinei

From personal experience to self-ethnography: why it matters 

Bettina Ryll  

Hands-on session on testing Dyads and Triads 

Gilly Spurriers

Exploration and testing of the Sensemaker (R) platform

Violeta Astratinei

Bring your laptop to the session, we will explore the Sensemaker (R) platform together

 

18:30 Reception

19:00 Dinner 

For reference

Horizon Europe Program Guide - section on citizen engagement p54

https://ec.europa.eu/info/funding-tenders/opportunities/docs/2021-2027/horizon/guidance/programme-guide_horizon_en.pdf

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Saturday

​​​​Saturday, 29th November 

Breakfast from 7:30am

 

Please bring your laptops or tablets, we will be working in groups, the task will require internet searches and we will transfer the end results to a miro board. 

8.30- 10.30  ECHoS and the ECHoS impact model: planning for and assessing impact

​​​​

A brief introduction to the ECHoS project 

       Hugo Soares, ECHoS project manager 

 

ECHoS- Establishing of Cancer Mission Hubs: Networks and Synergies-

is an EU-financed Coordination and Support Action (CSA) that helps

member states to implement Europe's Beating Cancer Plan

(often referred to as BECA) and the EU Cancer Mission. 

Read more about the implementation of BECA and the Mission here.

Introduction to impact assessments and the ECHoS impact model

Gilly Spurrier and Bettina Ryll

​A light-weight, group-based method to jointly develop an impact model with an underlying Theory of Change and an intervention logic that can be used prospectively (e.g. to inform the impact section of grant applications), intermittently to monitor progress or retrospectively to reflect on lessons learned and unexpected findings.

ECHoS Impact Models 

​Methodology for download under Milestone 9 from the ECHoS library ​​​

9:00- 10.30 Working session 1 impact models  

​'Zero death from Melanoma'- starting with the end in mind, build an impact model for solving Melanoma

Reference slide deck with relevant studies in preparation 

in parallel: precision medicine implementation- PCM4EU/ PRIME-ROSE collaboration

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​10.30- 11.00 Coffee break

11.00- 12.00 Working session 2 impact models
 Focus on activity portfolios and synergies to inform activities under the MPNE strategy on engagement in research 

12:00- 13.00 Lunch

13.00- 15.30 Between a rock and a hard place- the innovation/ access problem 

In the last decade, survival in Melanoma has dramatically improved. However, we still lose half of our patients with advanced cutaneous Melanoma and even more of those with advanced rare Melanomas. Better use of existing therapies, e.g. in combinations, but also novel diagnostics and therapies would therefore provide enormous value to patients- only to then promptly become inaccessible due to their high price. 

Patients are thereby caught 'between a rock and a hard place': dying because there are no effective drugs. Or dying because of lack of access to effective drugs. The worst? By trying to solve one problem, the other gets worse. At least if we are doing it the current way.....

 

 

Introduction to the topic

Sarah Garner 

 

Sarah Garner is a consultant strategist and policy advisor specialised in

access to medicines and health technologies across global, regional,

national and local contexts with 25 years  of experience working at WHO

and NICE, the UK HTA body. Sarah has been passionate about enabling

equitable access to medicines for patients for many years and is a long-term 

collaborator of MPNE, going back to the GetReal project- but more recently,

the Oslo Medicines Initiative and The Novel Medicines Platform

Read the Olso Medicines Initiative technical reports 

 

Introduction to the methodology: building a patient-centric systems map on access to therapies 

Bettina Ryll 

​Using a methodology developed by the Systems Mapping Academy, we will construct an access systems map, looking at the different components, stakeholders, interests, relationships and dependencies that drive patient access to novel medicines. 

15.30- 16.00 Coffee break

16.00- 17.30 Continued work on the systems mapping  

 

Conclusion of the day

​​​​​​​​​​​​​20:00 Dinner ​​

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Sunday

 

Sunday, 30th November 

Breakfast from 7:30am

​Please check out before the session starts​

9.00- 10.30 Access to novel therapies: revisiting the experiences from the JCA 

The Regulation (EU) 2021/2282 on health technology assessment (HTAR) came into effect on 12th January 2025 and one of the first products to be reviewed in a Joint Clinical Assessment, JCA, was in Melanoma. 

Hearing back from the colleagues who were involved in this year's JCA- what went well, what did not go well? What are issues to anticipate? Which educational resources, e.g. EUCAPA, were helpful? Agree on a process on how to establish MPNE PICOs. 

Read more about the HTAR implementation here 

PICO framework in HTA

  • P (Population): Defines the patient group, disease, or condition the assessment focuses on.

  • I (Intervention): Specifies the new drug, medical device, or other therapy being assessed.

  • C (Comparator): Identifies the current treatments, standard of care, or alternative therapies that the new intervention will be compared against.

  • O (Outcome): Outlines the specific outcomes that are relevant for the assessment, such as clinical effectiveness, safety, or other relevant measures. 

Discussion

Considering the expected short time-lines- the JCA evaluation is supposed to be ready 1 month after EMA recommendation- how do we as community prepare for future initiatives? 

10.30- 11.00 Coffee break​

11.00- 12.30 Update on ongoing grant submissions, review of the MPNE strategy on engagement in research and closing session 

Review of the draft of the MPNE strategy on engagement in research (draft available on slack), also reflecting on the weekend's learnings and discuss activities and priorities for 2026. 

​​12.30- 13.30 Lunch and departure 


Event made possible through MPNE funds.
 

Participation

Participation

 

WHO SHOULD APPLY?

This meeting is for experienced European Melanoma patient advocates  who are already involved or plan to get involved in patient enagement activities in e.g. European projects or with decision-makers and who have a particular interest in collaborating Europe-wide.  The level of the meeting will be high and a sufficient level of English is required to follow. By accepting their place, participants agree to participate in the preparation, coordinated via a dedicated Slack channel.

 

HOW DO WE SELECT?

As always, participation is upon application only. First and foremost, we select based on motivation and the potential impact for Melanoma patients. 

WHAT DOES IT COST?

Accepted participants will receive free registration and full-board accommodation for the 2 nights (Fri, Sat) of the meeting. Extra nights are at participants' own expenses and need to be arranged by the participants themselves.

COVID PROVISIONS

Venues are expected to comply with local COVID measures and so will the event. Please be aware that these differ from country to country. We expect participants to comply by local rules and ensure they are sufficiently vaccinated. In line with general rules, there will be no mask mandate anymore. Participation in the event is at the participant's own risk. 


​Travel needs to be arranged for by participants themselves but will be reimbursed up to the maximum amount of 400€ for economy/ 2nd class travel after full attendance of the conference. Please look for the best deals and keep the original receipts of your bookings. We will arrange airport transfers in Sweden, logistic sheets will be found on Slack; we will not reimburse extras outside that. 

 

No attendance, no receipt = no reimbursement. 

Logistics

Logistics 

 

Accommodation and venue

Krusenberg Herrgård

Krusenberg 436, 741 76 Uppsala, Sweden

+46-18-18 03 00

info@krusenbergherrgard.se

GPS koordinater

Latitud: N 59° 44′ 8″
Longitud: E 17° 38′ 58″

Latitud: 59.73558245943259
Longitud: 17.649586782639698

X: 6625424
Y: 1603732

Closest airport

Airport Stockholm Arlanda

 

As in previous years, we will organise group transfers as Krusenberg isn't far but remote and can be difficult to find, especially in the dark.

Bus 

From Knivsta Station or Uppsala Centralstation, there is the bus No 101 that goes till Krusenberg Herrgård several times per day. It's a 10 min walk from the bus  stop till the building (down a beautiul and historic alley no less). The buss stop is called KRUSENBERG.

 

Location

Krusenberg Herrgård

attendance

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